About me

I am a partner in the digital strategy consultancy Founders Intelligence and a non-executive director of both Xero, the global cloud accounting software company, and Cranemere, the holding company for mid-cap sized businesses.


I have a background in entreprenership and started my career in professional services and corporates.


In 1999 I co-founded Omega Logic, which launched electronic mobile phone top-ups in Britain alongside the mobile phone networks and other "top-up solution providers".


By 2005 Omega Logic was processing £450 million of top-ups per annum in Britain and the USA, generating £25 million of net revenue, and I completed the disposal of my interests in the company to First Data Corporation.


I then began to invest in startups in various sectors including software-as-a-service (SaaS), ecommerce, fintech and digital publishing. I was awarded British Angel Investor of the Year in 2011 (UK Business Angels Association).


I served on the Business Taskforce for David Cameron, the former British Prime Minister, and published a report on EU Red Tape in 2013. Debretts named me one of the "500 most influential people in Britain" in 2015 and I've also enjoyed a number of TV appearances, including on the BBC's show "The Apprentice - You're Fired".


I was honoured with a CBE in June 2013 by HM the Queen, for services to business.

What I do

I work with high growth businesses to help scale and maximise the opportunities in their market, often with a digital or technology focus.

Founders Intelligence is a strategic consultancy that helps at-scale organisations reinvent their industries through technology.


My role at Founders Intelligence: Partner

Xero provides cloud-based accounting software to nearly 2 million subscribers worldwide. Xero is headquartered in Wellington, New Zealand and listed on the Australian Stock Exchange.


My role at Xero: Non-Executive Director

Cranemere is a holding company for outstanding businesses in the United States and Europe. It is a long-term, values-aligned partner with permanent capital, business-building expertise, and a global network.


My role at Cranemere: Non-Executive Director

Accelerate:Her addresses the underrepresentation of women in technology, by providing events, research, a centre of excellence and building support via our male champions of change initiative.


My role at Accelerate:Her: Board Advisor

Past work

Served as Non-Executive Director,

2012 - 2015

Served as Non-Executive Director,

2013 - 2017

My co-authors and I published and presented the Cut EU Red Tape report to the British Cabinet in London and select EU Prime Ministers in Brussels, 2013

I have enjoyed sitting on the boards of many growth companies like the cosmetics company, Pout, the VC firm, Sussex Place Ventures, and the charity for entrepreneurship, the Peter Jones Foundation.